5 Little Known Facts About Instagram

Instagram has been around for 10 years now and is only getting stronger. The social media platform has grown from an elite mobile app that was only for the few who had iPhones back in 2010 to one of the most-used apps and social media platforms in the world.

There are currently over 1 billion active members on the platform every month. In 2010, within a month of launching, the platform managed to reach 1 million users. This broke the record for user uptake, putting Twitter to shame as it took two years to hit that number. So, what makes Instagram so special?

1. It’s A Great Place For Businesses

The platform might seem like just a pretty place to be, but it’s actually a highly effective marketing tool for businesses.

There are over 25 million organizations active on the platform, with massive brands like Nike, Starbucks, GoPro, Chanel and Adidas all pulling in huge numbers of followers. Another interesting fact is that 33% of the most viewed Stories on the platform are created and posted by businesses.

2. Food Is Big On Insta

Who doesn’t love to take a snap of their delicious meal or amazing latte art and post it to the ‘gram? A huge portion of the pictures on the platform are of food in some form.

Surprisingly, beautifully styled desserts or entrees are not the top of the food charts though. Pizza actually takes the prize as the most-posted food form on the platform. It’s closely followed by sushi and then steak.

3. It’s All About Those Filters

Instagram revolutionized posting photos to social media thanks to its filters. They were truly ground breaking at the time, giving people the opportunity to do so much more with their phone photos.

In fact, some people just downloaded the app in order to use the filters on their photos and never even posted something to the platform. The filters haven’t really changed much in 10 years. The most-used filters today are Clarendon, Juno and Gingham.

4. The Platform Knows How To Innovate

As shown in the previous point, Instagram has always been about innovation. Their filters and the entire platform took the world by storm thanks to their opening offering to people. It was unique at the time, but the developers never rested on their laurels or became complacent.

As other platforms have shaken up the social media world, Instagram has adapted to stay relevant. They introduced videos and cut down Vine, they brought out Stories and took out the Snapchat competition, and now they have Reels as an answer to TikTok.

5. Users Like To Spread The #Love

Hashtags are an integral part of the platform, with users adding them to post captions in order to gain new followers or add their voice to a particular online conversation.

In fact, the use of hashtags has become so much a part of life that people even use them in everyday speech. On Instagram, the most-used hashtag on a regular basis is #love.

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